In 2007 LG H&H launched Korea’s first traditional Korean medicine-based fermented cosmetic “Sooryeohan Hyo” and the first naturally fermented cosmetics brand “Su:m 37,” thus strengthening our position in the industry as a leading company in research and development of fermentation-based cosmetics. LG H&H is the first company in Korea to develop and apply GABA, a new functional material effective for wrinkles, and NAPS, a fermented functional ingredient for whitening, to the fermented cosmetics products.
LG H&H launched Su:m 37 ART, Korea’s first cosmetics product that ferments not only the plant extracts but also other base ingredients in the formula. In addition, we developed a Georgian fern-derived ingredient, combining the 8,000 year-old traditional fermentation technique of Georgia, and applied it to Su:m 37’s “Secret Repair” product line.
We isolated symbiotic microbes that inhabit cultivated ginseng and wild ginseng in pure culture and discovered that symbiotic microbes in ginseng have the excellent ability to convert ginsenoside. With this understanding, we created the optimal condition for fermenting these symbiotic ginseng microbes and developed the Sooryeohan’s “Bio Ginseng” product, which contains 33 kinds of ginseng saponin.