Press Release

- Dramatic improvement over easy to spill, and hard to measure conventional products

- Economical and environmentally friendly; 87 loads per bottle

LG Household & Health Care (LG H&H) Ltd. (CEO: Suk Cha) has launched the ultra-convenient, lightweight Saffron 10X, a brilliant new fabric softener with innovative 10X super-concentration, offering economy and convenience.

Saffron 10Xs’ reduced weight makes it easier to use, and two efficient pumps supply precise and economical amount allowing up to 87 regular loads per bottle in a standard washer. The compact ergonomic container boasts a comfortable grip and a stylish look. Its small size is easy to store.

A natural silk essence in the softener gently coats every fiber of the fabric while preventing static cling and eliminating harsh detergent residues.

The 10X concentration technology is environmentally-friendly and reduces carbon throughout the entire process of production, transportation and disposal.

Geon-hwa Lee, Saffron brand manager at LG H&H said “Saffron 10X is a dramatic improvement over the existing products that are heavy, easy to spill, and hard to measure. In an attempt to target consumers who live alone and prefer ultra-convenient products, as well as typical fabric softener users, we plan to market the product at convenience stores.”