Press Release

■ In Early September, OHUI and Whoo Opened a Shop at the Gangnam Shinsegae Following its Opening at the Main Store

■ World-famous Make-up By Terry Also Launched at the Gangnam Store

▣ LG H&H announced that shops for OHUI, Whoo and newly launched premium make-up brand By Terry will open at the Gangnam Shinsegae store on September 14.

▣ LG H&H realized a long-standing desire by creating a presence for OHUI and Whoo, exclusively department store brands, at the Shinsegae store in Gangnam, which is known to be a focal point for the cosmetics market.

▣ In addition, it concluded a contract for the exclusive Korean launch of By Terry, a world-famous make-up brand, and will open its first store at the Gangnam Shinsegae around the same time as the OHUI and Whoo stores.

▣ An official at LG H&H said, `By opening shops at Gangnam Shinsegae, which has many high-end customers, we are now able to raise the status of Korean brands, which have been relatively weak in the Gangnam area.”

▣ He added, “By Terry, which is being launched for the first time in Korea, is a top-of-the-line color make-up brand with the highest price range among cosmetics marketed in Korea. Proposing differentiated make-up products is a part of our strategy to lead the high-end color make-up market in department stores.”

▣ By Terry is a premium European make-up brand personally created in 1998 by Terry de Gunzburg, who worked as a make-up artist in France for 20 years.

▣ Competing with Chanel and Dior at major department stores in France, such as Printemps and Bon Marché, By Terry has boutiques all around the world, including the US, the UK, the Netherlands, Germany and Switzerland. It is drawing attention as a brand representing the high-end luxury make-up market.

▣ In particular, featuring different textures and colors in each product, By Terry is known as a premium make-up popular among Hollywood stars, including Nicole Kidman and Jennifer Garner.

▣ Meanwhile, OHUI and Whoo, which ranked third in the department store market last year, opened a shop at the Shinsegae main store last year and now has a presence in the Gangnam store.

▣ Currently, in the Gangnam area, OHUI and Whoo have major shops at Lotte Jamsil Store, Lotte Gangnam Store and Hyundai Trade Center Store.

▣ LG H&H said, “Since we now have a base from which to capture the high-end segment in Gangnam, we are expecting some new changes in the department store cosmetic market. Through OHUI, Whoo and By Terry, we plan to focus on a high-end strategy to secure the top position in the department store cosmetic market.”