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Date 2010.03.03
¡á The Coca-Cola Beverage Company (CCBC) sharpens its competitive edge in the fast-growing non-carbonated beverage market by adding soy milk, bottled coffee, and teas to its product portfolio.
CCBC announced today that it signed an agreement to acquire a 100 percent stake in Hankook Beverage, one of Korea¡¯s leading non-carbonated beverage makers.
The acquisition enabled CCBC to diversify its product portfolio, bolstering the company¡¯s competitiveness in the booming non-sparkling beverage market. Moreover, the deal provided the top soda maker with a new production site in Namwon, a southern city of Korea, meaning the company can cut delivery costs dramatically. Previously, it depended on the existing Yeoju plant in northern Korea to deliver non-carbonated drinks nationwide.